Sep 12, 2006

Bulletin Wireless Launches New Messaging Software - mQuery

Bulletin Wireless, an international developer and supplier of mobile-messaging software solutions, has announced the launch of mQuery, a new messaging software product providing businesses with rich content MMS marketing communications.

The global launch of mQuery coincides with an exhibit (Booth No.766) at the CTIA Wireless I.T. and Entertainment 2006 Trade Show, which this year is being held at the Los Angeles Convention Centre, Los Angeles, USA, from 12-14 September.

Bulletin Wireless’ mQuery is a simple interface from which a company can easily manage SMS initiated queries. For large companies that have an extensive information database, mQuery provides the means to configure an automated response with a variety of options. These options range from static SMS, enhanced text messages (including vCard and vCal), hosted media, electronic business cards, appointment files and even
dynamic real-time internet content to be sent back to the requester, in addition to message forwarding to another mobile, email address or webserver. The service is a simple and efficient way to deliver rich content specific to a user and broad consumer using Bulletin Wireless’ online messaging portal, global connection and mTAGTM technology.

Bulletin Wireless president, Bruce Herbert sees mQuery as an essential marketing tool for improved external communications; “The beauty of mQuery is its flexibility. A range of different responses can be customized according to the query, vastly improving a company’s customer service and enabling the delivery of rich marketing content such as videos, video clips and movie trailers. Real Estate agents are using mQuery to respond to queries which include 360 degree property views and additional property information. For example, a client sees a property they like in the newspaper and texts an enquiry number and shortcode to the property agent. The agent has set an mQuery response which contains a text message with additional pictures of the property and property information.” Furthermore, Bruce believes mQuery’s strength is its simplicity
and delivery, “mQuery is extremely user-friendly and it provides a great opportunity for a new generation of revenues; because mQuery provides premium rich content services, providers have a wide range of options from the ability to initiate competitions, voting and deploy rich media content.

About Bulletin Wireless

Bulletin Wireless is a world-renowned developer and supplier of mobile messaging software solutions, available to carriers, enterprises, integrators and content providers. With successful businesses in Brazil, New Zealand, Australia and the UK, the company are now taking their technological expertise to the US market. Bulletin successfully patented their reply intellectual property on October 17, 2000 protecting the system and process for its “one button reply” technology. This patent protects the only known method of sending one-button replies using the SMS reply feature of today’s two billion cellphones. Bulletin Wireless services an extensive list of clients around the world including many blue chip and Fortune 500 enterprises and telecommunication companies.

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